The idea of Reaf Marketing started after Diane Walker, founder and president, sat at her desk at Sunglass Hut Corporate Offices looking for an agency to help sell their gift card into the B2B market. It was a difficult process to find a partner with experience. This is when she realized opportunity was knocking at her doorstep. After growing a successful multi-million dollar program for Sunglass Hut, she left to open up her own agency. Now, Reaf Marketing helps national retailers like Overstock.com, Shutterfly, Build-A-Bear Workshop, Red Robin and more build their B2B gift card programs.